SoWeet!

How Twitter Could Bring Search Up to Speed

When Twitter was introduced in late 2006, asking users to post a 140-character answer to the question “What are you doing?,” many criticized the results as nothing more than a collection of trivial thoughts and inane ramblings. Fast-forward three years, and the number of Twitter users has grown to millions, while the content of the many posts–better known as “tweets”–has shifted from banal to informative.

Twitter users now cover breaking news, posting links to reports, blog posts, and images. Twitter’s search box also reveals what people think of the latest new gadget or movie, letting visitors eavesdrop on often spirited conversations and some insightful opinions. (…)

Nonetheless, as Twitter grows in size and substance, it’s becoming clear that it offers a unique feed of real-time conversation and sentiment. Danny Sullivan, editor of the blog Search Engine Land, compares this to the unique real-time feed of new video content offered by YouTube, which Google acquired in 2006, and says that Twitter could help improve real-time search. Notably, says Sullivan, this is something that Google isn’t particularly good at. Even by scouring news sites, Google simply can’t match the speed and relevancy of social sites like Digg and Twitter, he says.

Continue Reading